Marketing Best Practices & ResourcesHome / Marketing Best Practices & Resources Branding Basics Learn more about the University's logos and the colors that define Mason Editorial Standards Style guide including rules, guidelines, and related terminologies Visual Guidelines for Marketing and Design General rules on photo quality and image sizes Social Media Best Practices Understand social media insights and analytics, hashtags, and other FAQs Visual Identity and Style Guide University guidelines for logo, color,typography, graphic elements, and photography Glossary for Marketing Terms Definitions related to branding, the marketing process, marketing goals, performance metrics, posting guidelines, and more! Glossary for Web-Related Terms Terms to know when working with websites and digital content Marketing 101 Learn the basics of marketing