Marketing Deliverables

Students with the Patriot mascot

Marketing Deliverables

Our design team is capable of creating some fantastic designs! We recognize that it can be a little overwhelming to consider all the various design possibilities, so check out the different deliverable options below.  Keep these in mind when submitting marketing requests

Need something sooner? Look through our marketing templates. These templates can be easily customized using Canva to fit your unit’s needs.

Digital Marketing and Communications

Description: Graphic used in emails and online newsletters.

Example:

Email Graphic Example

Description: Graphic that is added to your email signature.

Example:

Example of email footer graphic

Description: Graphics for a set of coordinated emails that are sent at strategic times to achieve a specific outcome. Goals, objectives, and key performance indicators (KPIs) must be established during the campaign planning process. 

Description: Graphics created to be uploaded for an event on Mason360.

Example for Mason360 event graphic

Description: Graphics designed to be posted on social media.

Example:

social media graphic example

Description: If you would like to have your content shared on the University Life social media accounts, please send us the original graphic(s) and caption for Instagram as well as repost/re-Tweet links for Facebook and Twitter.

*Notes:

  • For Instagram, all event and resource-related content will be posted as Instagram stories.
  • Posts that do not include all of the information students need to attend the event or utilize the resource will not be shared.  

Description: A series of coordinated social media content that is posted at strategic times to promote an event or initiative, to raise awareness about important information, or to achieve a concrete and defined goal.

Example:

Email Campaign Example - COVID Safety Myths

Email Campaign Example - 3 times its a good idea to talk to friends about covid safety

Email Campaign Example - 3 steps to follow if exposed to or experiencing covid symptoms

Email Campaign Example - Quarantine Packing List

Email Campaign Example - 8 things to expect during quarantine or isolation

Email Campaign Example - how to make the most of your quarantine experience

Description: Graphic used on websites including hero images, web banners, master sliders, and thumbnails. When requesting website graphics, please include the dimensions needed for your website.

Example:

Example of website banner graphic

Description: Updates resulting in a new look and feel of your website. Your website redesign may include:

  • Reconfiguration of the website, including an updated structure, navigation, and format
  • New graphics and images
  • Updated copy (provided by stakeholder)

Example:

Example of website redesign

Description: The compilation of multiple video clips into one continuous video. *Units are responsible for providing video footage or coordinating the video shoot with a videographer. Project timeline begins once all footage is provided. Lead time: 1 – 1.5 months Example: 

Description: The compilation of multiple video clips into one continuous video.

*Units are responsible for providing video footage or coordinating the video shoot with a videographer. Project timeline begins once all footage is provided.

Lead time: 1.5 – 2 months

Example:

Description:

Custom digital graphic tool kit for units, initiatives, and programs, which includes:

  • Social media graphics
  • Media kit for social media graphics
  • Flyer
  • Email graphic
  • Website graphic
  • Mason360 event graphic

Print Marketing

Description: A printed piece of collateral, typically larger than a flyer, that includes information regarding a specific event. Event posters are typically posted in public spaces to raise awareness about the event.

example of printed event flyer for international week

Description:

A printed piece of collateral, typically 4 x 6 or 5 x 7 inches, that includes information regarding a specific program/ resource event. Event postcards are typically given out at tabling fairs left on desks and other public spaces to raise awareness about the initiative and more.

Example: 

Description: Printed ad, typically 8.5″ x 11″, that is widely distributed in public spaces or handed out to individuals.

Example: 

example of printed flyer from Mason Recreation

Description: Signs placed in public spaces around campus to raise awareness or to market events, initiatives, and/or resources.

Example:

COVID Safety Yard Sign Example

Description: A large graphic display that stretches across a long span of space. It is hung in public spaces for marketing purposes.

Example:

Burn Along Banner Example

Description: Branded promotional giveaway itmes, often seen as water bottles, pop sockets, phone wallets, lanyards, drawstring bags, pins and more. 

Example:

Patriots Thiving Together Branded Drawstring Bag Example

Description: A single-page, printed, and typically folded informational collateral that is made up of multiple panels of information.

Example: 

Description: Unique t-shirt design to promote your unit, event, and/or brand.

 

Graduate Life T-shirt

Description: A printed, multi-page publication. 

Example:

Example of printed Career Services Brochure - Cover Page

Example of printed Career Services Brochure - Pages 1 and 2

Example of printed Career Services Brochure - Pages 3 and 4

Example of printed Career Services Brochure - Pages 5 and 6

Multi-Channel Marketing Campaign

If you or your unit needs assistance with compiling the information, the marketing team is happy to collaborate to help identify the information needed to submit the marketing request.

Description: 2 – 3 unique designs in different deliverable formats for a marketing campaign shorter than a month

Requestor provides:

  • Specific list of required marketing deliverables
  • Exact messaging/marketing copy to use
  • Clear campaign goals and all information the marketing team needs to begin project

Deliverables:

  • 2 – 3 unique designs in different deliverable formats 

*Requestors will receive finalized designs in phases, as they are ready

Description: 4-6 unique designs to support a month-long marketing campaign 

Requestor provides: 

  • Overview of  required marketing deliverables
  • Organized outline of the content that needs to be included in marketing collateral that includes information needed to create marketing copy
  • Clear campaign goals and information the marketing team needs to begin project. 

Deliverables: 

  • Content development
  • Design  mood board
  • 4-6 unique designs in different deliverable formats 
  • Marketing and content strategy recommendation

*Requestors will receive finalized designs in phases, as they are ready

Description: 7-10 unique designs to support 2-3-month marketing campaign 

Requestor provides: 

  • Organized information needed to develop a a marketing strategy, communication plan, and marketing copy  
  • General request summarizing the campaign goals
  • Samples of existing/previously used collateral 

Deliverables: 

  • Marketing and content strategy
  • Content calendar
  • Marketing copy for collateral 
  • Design mood board
  • 7-10 unique designs in different deliverable formats

Brand Marketing

Description:

Determining the look and feel for major events and initiatives.

Lead time: 14 – 21 business days

Example:

example of mood board

Description:

The deliverables for a brand identity include:

  • OCM logo
  • Brand color pallet (within Mason brand)
  • Identification of typography
  • Brand guidelines

Lead time: 2 months

Example:

cover page for sample brand identity refresh

example of logo deliverable for a brand identity refresh

example of color palette deliverable for a brand identity refresh

example of language and typography deliverable for a brand identity refresh

example of lvisual imagery deliverable for a brand identity refresh

example of collateral template of a brand identity refresh

example of collateral template of a brand identity refresh

Description:

The deliverables for a brand strategy and audience analysis request include:

  • Values and value statement
  • Mission
  • Story
  • Brand positioning
  • Brand messaging guidelines
  • Personas
  • Pain points

Lead time: 4 – 6 months

This timeline includes:

  • Discovery meeting
  • Staff/faculty workshops to discuss new brand strategy (values, mission, story, positioning, messaging)
  • Staff/faulty workshops for audience analysis
  • Student focus groups for audience analysis and feedback on brand strategy
  • Development of concrete value and mission statements, brand positioning, and brand messaging

*Leadership approval process may delay the overall timeline

**This timeline does not include the launch and implementation of the new brand and brand strategy (i.e. website update, social media campaign, email announcement, etc.)

Description:

The deliverables for a complete rebrand request include:

  • Mood board
  • Brand identity
  • Audience analysis
  • Brand strategy

Lead time: 6 – 8 months