Marketing Deliverables
Our design team is capable of creating some fantastic designs! We recognize that it can be a little overwhelming to consider all the various design possibilities, so check out the different deliverable options below. Keep these in mind when submitting marketing requests.
Need something sooner? Look through our marketing templates. These templates can be easily customized using Canva to fit your unit’s needs.
Digital Marketing and Communications
Description: Graphic used in emails and online newsletters.
Example:
Description: Graphic that is added to your email signature.
Example:
Description: Graphics for a set of coordinated emails that are sent at strategic times to achieve a specific outcome. Goals, objectives, and key performance indicators (KPIs) must be established during the campaign planning process.
Description: Graphics created to be uploaded for an event on Mason360.
Description: Graphics designed to be posted on social media.
Example:
Description: If you would like to have your content shared on the University Life social media accounts, please send us the original graphic(s) and caption for Instagram as well as repost/re-Tweet links for Facebook and Twitter.
*Notes:
- For Instagram, all event and resource-related content will be posted as Instagram stories.
- Posts that do not include all of the information students need to attend the event or utilize the resource will not be shared.
Description: A series of coordinated social media content that is posted at strategic times to promote an event or initiative, to raise awareness about important information, or to achieve a concrete and defined goal.
Example:
Description: Graphic used on websites including hero images, web banners, master sliders, and thumbnails. When requesting website graphics, please include the dimensions needed for your website.
Example:
Description: Updates resulting in a new look and feel of your website. Your website redesign may include:
- Reconfiguration of the website, including an updated structure, navigation, and format
- New graphics and images
- Updated copy (provided by stakeholder)
Example:
Description: The compilation of multiple video clips into one continuous video.
*Units are responsible for providing video footage or coordinating the video shoot with a videographer. Project timeline begins once all footage is provided.
Lead time: 1.5 – 2 months
Example:
Description:
Custom digital graphic tool kit for units, initiatives, and programs, which includes:
- Social media graphics
- Media kit for social media graphics
- Flyer
- Email graphic
- Website graphic
- Mason360 event graphic
Print Marketing
Description: A printed piece of collateral, typically larger than a flyer, that includes information regarding a specific event. Event posters are typically posted in public spaces to raise awareness about the event.
Description:
A printed piece of collateral, typically 4 x 6 or 5 x 7 inches, that includes information regarding a specific program/ resource event. Event postcards are typically given out at tabling fairs left on desks and other public spaces to raise awareness about the initiative and more.
Example:
Description: Printed ad, typically 8.5″ x 11″, that is widely distributed in public spaces or handed out to individuals.
Example:
Description: Signs placed in public spaces around campus to raise awareness or to market events, initiatives, and/or resources.
Example:
Description: A large graphic display that stretches across a long span of space. It is hung in public spaces for marketing purposes.
Example:
Description: Branded promotional giveaway itmes, often seen as water bottles, pop sockets, phone wallets, lanyards, drawstring bags, pins and more.
Example:
Description: A single-page, printed, and typically folded informational collateral that is made up of multiple panels of information.
Example:
Description: Unique t-shirt design to promote your unit, event, and/or brand.
Description: A printed, multi-page publication.
Example:
Multi-Channel Marketing Campaign
If you or your unit needs assistance with compiling the information, the marketing team is happy to collaborate to help identify the information needed to submit the marketing request.
Description: 2 – 3 unique designs in different deliverable formats for a marketing campaign shorter than a month
Requestor provides:
- Specific list of required marketing deliverables
- Exact messaging/marketing copy to use
- Clear campaign goals and all information the marketing team needs to begin project
Deliverables:
- 2 – 3 unique designs in different deliverable formats
*Requestors will receive finalized designs in phases, as they are ready
Description: 4-6 unique designs to support a month-long marketing campaign
Requestor provides:
- Overview of required marketing deliverables
- Organized outline of the content that needs to be included in marketing collateral that includes information needed to create marketing copy
- Clear campaign goals and information the marketing team needs to begin project.
Deliverables:
- Content development
- Design mood board
- 4-6 unique designs in different deliverable formats
- Marketing and content strategy recommendation
*Requestors will receive finalized designs in phases, as they are ready
Description: 7-10 unique designs to support 2-3-month marketing campaign
Requestor provides:
- Organized information needed to develop a a marketing strategy, communication plan, and marketing copy
- General request summarizing the campaign goals
- Samples of existing/previously used collateral
Deliverables:
- Marketing and content strategy
- Content calendar
- Marketing copy for collateral
- Design mood board
- 7-10 unique designs in different deliverable formats
Brand Marketing
Description:
Determining the look and feel for major events and initiatives.
Lead time: 14 – 21 business days
Example:
Description:
The deliverables for a brand identity include:
- OCM logo
- Brand color pallet (within Mason brand)
- Identification of typography
- Brand guidelines
Lead time: 2 months
Example:
Description:
The deliverables for a brand strategy and audience analysis request include:
- Values and value statement
- Mission
- Story
- Brand positioning
- Brand messaging guidelines
- Personas
- Pain points
Lead time: 4 – 6 months
This timeline includes:
- Discovery meeting
- Staff/faculty workshops to discuss new brand strategy (values, mission, story, positioning, messaging)
- Staff/faulty workshops for audience analysis
- Student focus groups for audience analysis and feedback on brand strategy
- Development of concrete value and mission statements, brand positioning, and brand messaging
*Leadership approval process may delay the overall timeline
**This timeline does not include the launch and implementation of the new brand and brand strategy (i.e. website update, social media campaign, email announcement, etc.)
Description:
The deliverables for a complete rebrand request include:
- Mood board
- Brand identity
- Audience analysis
- Brand strategy
Lead time: 6 – 8 months