ULife Marketing and Communications

Event Promotion Best Practices

Utilize Mason360

Mason360 is the primary platform for connecting with students and promoting events at George Mason University. To maximize your event’s visibility:

  1. Create an account on Mason360 (https://mason360.gmu.edu/home/faculty-staff/)
  2. Set up your event details
  3. Use the various promotional tools available on the platform

Explore Additional Advertising Options

To further increase your event’s reach, consider these advertising methods:
 
  • Student Center Advertisements:
  • Snap frames
  • Flyer boards
  • Digital signage

For more information on these options, visit: https://studentcenters.gmu.edu/all-advertising/

Target Relevant Student Organizations

Identify and connect with Registered Student Organizations (RSOs) that align with your event’s theme or target audience:
 
  1. Browse the RSO list at https://si.gmu.edu/rso/
  2. Select relevant organizations
  3. Reach out to the Student Involvement office for assistance in contacting specific groups